From Prep to Party: Your Professional Guide to Event-Ready Beauty

At Paradigm Beauty Supply, we’re here to support you with professional-grade brands that deliver visible results your clients can trust—before, during, and after every event.

As estheticians, our work doesn’t end when the client leaves the treatment room. The real relationship-building happens afterward—when we check in, guide them through post-care, and support their journey toward healthier skin. Thoughtful follow-up questions help you strengthen trust, ensure results, increase retention, and create an elevated client experience that sets you apart.

The Korean Lash Lift is all the rage, with new techniques and products it's important to get your questions answered!

Lash lifting has evolved with innovative techniques that allow artists to customize treatments for every client. Three of the most advanced approaches today are the Korean Lash Lift, the Freestyle Lash Lift Method, and the Adhesive-Free Lash Lift Method — all developed, researched, and refined through Elleebana’s advanced education programs.

As women move through perimenopause and menopause, our skin starts to tell the story of the changes happening within our bodies. While the journey is natural and beautiful, it often brings along new skincare challenges—like dryness, loss of firmness, increased sensitivity, and more noticeable fine lines. The good news? With the right care and targeted ingredients, your skin can remain healthy, radiant, and resilient through this transition and beyond.

Your skin is constantly working behind the scenes—shedding, renewing, and regenerating in a natural rhythm known as the skin cycle. By understanding this cycle, you can tailor your skincare routine to better support your skin’s needs and achieve optimal results.

As estheticians, our mission is to protect and enhance the health of our clients' skin — not just on the surface, but deep down. One ingredient that continues to raise major red flags in our industry is Para-Phenylenediamine, better known as PPD. Often found in hair dyes, lash and brow tints, and some dark-colored cosmetics, PPD may deliver dramatic, long-lasting color — but at what cost?

As a skincare professional, products may come and go—but ingredients are forever. With trends changing constantly, your foundational knowledge of powerhouse ingredients is what sets you apart and gives clients consistent results.

As estheticians, we know that skin is never static—it evolves with internal and external factors, and seasonal changes are one of the biggest influencers.

As beauty professionals, we know that serums, tints, and grooming products are only part of the equation when it comes to healthy lashes and brows. The truth is, many clients overlook the everyday habits that impact growth, strength, and retention — especially between appointments.